From laptops and deadlines to coffee breaks and meetings, India’s cafés are becoming everyday workspaces. Discover how this shift is changing café culture and creating new opportunities for brands to get noticed.
When the Café Becomes the Office Read More »
A café experience begins long before the first sip. From waiting for coffee to noticing the world around us, discover how these everyday moments create opportunities for brands to get noticed.
The 10 Minutes Before Your Coffee Arrives Read More »
Discover why more Indians are choosing to visit cafés alone. From quiet coffee breaks to solo work sessions, here’s how a table for one is becoming part of India’s evolving café culture.
A Table for One: Why Indians Are Going to Cafés Alone Read More »
From college hangouts to work meetings and family outings, Café Coffee Day and Barista have evolved with India. Explore how familiar cafés are finding new roles in everyday life in 2026.
The Cafés We Grew Up In Have Grown Up Too Read More »
India’s cinema audience is increasingly multilingual. From Hindi and Marathi to Tamil, Telugu, Malayalam and Kannada, recent box office trends show how PVR INOX is serving distinct regional tastes while bringing India’s many film cultures together under one national cinema network.
At PVR INOX, One Movie Calendar Speaks Many Languages Read More »
What began with a single Laila Majnu screening became a much bigger cinema trend. In FY 2024–25, more than 250 returning films at PVR INOX drew over 71 lakh admissions and ₹124 crore in gross box office revenue, showing that for many audiences, a great film can have a powerful second life on the big screen.
The Second Life of a Film at PVR INOX Read More »
How PVR INOX Made Tuesday a Cinema Day Blockbuster Tuesdays accounted for nearly 1.2 crore ticket bookings in its first six months. The result is part of a wider effort to give audiences reasons to visit throughout the week. By Screenox Media | 3 min read A major film opening puts the spotlight on Friday
How PVR INOX Made Tuesday a Cinema Day Read More »
Five Languages Helped Make August a Standout Month for Indian Cinema August 2026 became India’s biggest box office month of the year. Its ten highest-grossing films came from five languages. By Screenox Media | 2 min read The biggest film of August was Hanuman Ansh. But the story of the month does not end with
Before the film begins, the cinema lobby offers brands a valuable moment to connect with moviegoers. With the right locations, creative and timing, PVR INOX lobby screens can turn those few minutes before showtime into a meaningful brand interaction.
Hollywood admissions at PVR INOX have surged 50%–60%, signalling a strong comeback for international cinema in India. With Hollywood expected to contribute up to 22.5% of PVR INOX’s annual revenue, the recovery is also creating new opportunities for cinema lobby DOOH advertising.
Hollywood Admissions at PVR INOX Rise 50% to 60% Read More »
