Screenox Media / The perspective
DOOH. Ideas. Impact.
Insights
Fresh perspectives on the places, people and ideas that bring brands to life.
The Screenox perspective
A different point of view
Beyond screens.
Into what matters.
From cinema lobbies to everyday destinations, explore how brands can become part of the moments that matter.
01 Smarter media thinking
02 Creative inspiration
03 Stories from our network
Latest perspectives
CINEMA INSIGHTS
Hollywood admissions at PVR INOX rise 50% to 60%
A stronger release calendar is bringing audiences back. Here’s what the growth could mean for cinema lobby advertising.
5-MINUTE READ
DOOH
The movie starts in the lobby.
Before audiences settle into their seats, brands have a chance to become part of the cinema experience.
3-MINUTE READ
CINEMA INSIGHTS
At PVR INOX, one movie calendar speaks many languages.
From Hindi and Marathi to Tamil, Telugu and Malayalam, India’s cinema audiences are more diverse than ever.
3-MINUTE READ
CINEMA INSIGHTS
Five languages. One standout month.
Films across five languages helped make August 2026 Indian cinema’s biggest box office month of the year so far.
2-MINUTE READ
cinema insights
How PVR INOX Made Tuesday a Cinema Day.
Nearly 1.2 crore tickets were booked through Blockbuster Tuesdays in six months, showing how a simple weekday offer can reshape cinema-going habits.
3-MINUTE READ
cinema insights
Why audiences are returning to films they already know.
From Laila Majnu to Tumbbad and Interstellar, discover how re-releases became a growing part of the PVR INOX cinema experience.
5-MINUTE READ
Cafe INSIGHTS
How CCD and Barista Are Growing With India’s Changing Café Culture
From college hangouts to work meetings and family outings, India’s favourite cafés have evolved. Here’s how familiar spaces are finding new roles in everyday life.
5-MINUTE READ
Cafe INSIGHTS
Sometimes, the best coffee date is with yourself.
From quiet coffee breaks to solo work sessions, discover why more Indians are choosing cafés for a little time of their own.
4-MINUTE READ
Cafe INSIGHTS
Your café experience begins before the first sip.
From checking your phone to noticing a digital screen, discover how the little moments spent waiting for coffee create opportunities for brands to get noticed.
3-MINUTE READ
CINEMA INSIGHTS
Five languages. One standout month.
Films across five languages helped make August 2026 Indian cinema’s biggest box office month of the year so far.
2-MINUTE READ
cinema insights
How PVR INOX Made Tuesday a Cinema Day.
Nearly 1.2 crore tickets were booked through Blockbuster Tuesdays in six months, showing how a simple weekday offer can reshape cinema-going habits.
3-MINUTE READ
cinema insights
Why audiences are returning to films they already know.
From Laila Majnu to Tumbbad and Interstellar, discover how re-releases became a growing part of the PVR INOX cinema experience.
5-MINUTE READ
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