While everyone else is busy trying ads on different channels like social media, TV, billboards, and even BTL, the audience is bombarded with ads, and the truth is, people simply forget seeing these ads.
That’s why ad recall is bad, too.
Unless you are also bombarding money across all these channels, you have no chance of standing out.
But let’s talk about what we offer best —
What if you can steal the show, where competition is low, and it’s in a premium location?
The Reality of Attention
- Audiences today aren’t even bothered to remember your name unless you have their full attention.
- At PVR and INOX lobbies, instead of hitting them with brand-heavy ads, our lobby screens grab their attention when they are truly focused — looking around, enjoying their time of entertainment.
- Most of us don’t even realize the passage of time inside a cinema lobby — and that’s exactly when real attention is captured.
Let’s Get to the Math Part
- Cinemas have always been a major source of entertainment, running for almost 13 hours a day.
- Example: Inox – R-City Mall
- Footfall: 81,900 per month
- 9 lobby screens
- 12 total ad slots
- Loop time: 2 minutes (means each brand gets 10 seconds coverage)
- Visibility: 390 times a day
Do it for a month — and trust me, the exposure you get when multiplied by footfall is massive.
Bonus tip – Do it during a blockbuster movie release, you will get insane visibility!
Why Cinema Lobby Screens Work?
We’ll dive into that in our next blog—stay tuned!
Remember
- Marketing isn’t about shouting louder — it’s about connecting better.
- Most brands still treat cinema spaces like a bulletin board.
- We treated it like a conversation — and that’s why it always works.
Well, the show is already running.
If you want help stealing it, comment below.