The usual movie trailers were boring, and everyone was just standing there, waiting for the movie to start. As a marketing expert, I saw an opportunity. Instead of the same old ads, we decided to try something different something unique on the PVR & INOX lobby screens.
We replaced the boring usual ads with direct communication that hit our target audience and BOOM…. People loved it! They started interacting, and their phones came out of their pockets. Trust me they still do!
All you have to do is change the way you communicate, A great marcomm creative is one that
- Captures attention
- Evokes emotion
- Drives action
It should be visually appealing, memorable, and relevant to the target audience. It should also align with the brand’s overall messaging and objectives. A successful marketing communication creative will not only be aesthetically pleasing but also effective in achieving its intended goals, whether it’s increasing brand awareness, driving sales, or generating leads.
We received more than hundreds of inquiries. People were interested & intrigued. It wasn’t just about selling; it was about solving a problem.
This is the future of cinema advertising. CINEMA LOBBY SCREENS! We need to stop boring people with ads and start creating solutions for their problems.
You don’t have to be a creative artist to create a successful ad but you absolutely need to know and understand your target audience.
Know about their problems, needs, demands. Analyze what can you or your brand solve and use that in your marketing communication.
Stay tuned to see real life sample of the creatives that we used for our campaigns…..
Address
-
Oizta Screenox Media, 102 Balaji Business Center,
Subhash Road, Vile parle East , Mumbai 400057 - +91-7977726995
- sales@screenox.in