In our previous blog, we talked about our media solutions and how they stand out. Now, as a great marketing genius once said, “Understand your audience before you advertise.” (Written by me.)
The Whole Journey of the Audience Inside PVR & INOX
Your audience is here for 3+ hours. And they’re not scrolling. They’re looking. They’re pursuing.
This isn’t just a media spot. It’s a DOOH marketing experience — immersive, premium, and high-impact. The kind that only cinema lobby digital screens can deliver.
Let’s break it down:
Buying tickets at the counter — 5 minutes.
Even if the ticket was bought online, the checking still takes a few minutes.Waiting in the lobby — 15-20 minutes.
Lobbies are relaxed, with sofas and calming jazz music, setting the perfect mood.
Your digital display sits right in this high-attention zone.Watching the movie — 2-3 hours.
Grabbing popcorn during intervals — 15-20 minutes. And hey, there’s always some buzz about PVR’s tasty popcorn.
That’s over 3 hours of audience presence. And they’re not rushing out or glued to their phones.
They’re soaking in the experience — scanning their environment, your brand included.
Why Every Moment Counts
Let’s talk numbers for that matter.
Inside a cinema, time slows down. It’s the perfect environment for your digital screen advertising to make a lasting impression.
Imagine: 30 minutes in the lobby before the show starts. The audience isn’t distracted by their phones or street-level billboards. They’re paying attention.
Now, picture your brand in that space.
You’re reaching a captive audience, highly engaged and open to your message.
Not Just Another Billboard
Cinemas are experiences — not just places to flash ads.
With Screenox Media’s digital signage solutions, brands get visibility in PVR INOX and other premium Cafe venues where the audience is primed and focused.
Make every second count. Every moment is your opportunity to connect through smart outdoor advertising.
It’s All About Connection
Marketing today isn’t about being loud.
It’s about being smart, human, and present.
In cinema, brands that speak with purpose through DOOH are the ones the audience will remember — long after the end credits.
Make the Movie Your Campaign Partner
If you can connect the dots between your brand and the movie-going experience, you’ll create a bond that sticks.
Tap into digital out-of-home advertising in India the way it should be done — with short-form, QR-enabled, high-impact storytelling on lobby screens that command attention.