Today’s Top Outdoor & DOOH Campaign Updates
1.
Brands
Source: Campaign India |
Date: 2026-02-04
Budweiser unveils a global FIFA World Cup 2026 campaign, combining celebrity ambassadors, fan experiences and multi-market activations including India.
2.
Digital
Source: Campaign India |
Date: 2026-02-04
Interbrand develops brand strategy and identity for Noor Mahal’s transition into India’s first Autograph Collection hotel under Marriott International.
3.
Opinion Brands
Source: Campaign India |
Date: 2026-02-04
Audi India taps into International Dance Day with a social-first creative, blending premium branding with a culturally relevant, high-engagement moment.
4.
In-Depth Industry Reports
Source: Campaign India |
Date: 2026-02-03
Hyphen launches a social-first campaign featuring Kriti Sanon in a new avatar to drive awareness around daily sunscreen usage.
5.
New Launches
Source: Campaign India |
Date: 2026-01-04
Adgcraft expands its learning initiative with a masterclass on communication, delivered in collaboration with NACK Studios and led by Aakanksha Kulkarni.
6.
Media
Source: Campaign India |
Date: 2026-01-04
Swiggy launches a cricket-season campaign with Dinesh Karthik, highlighting food ordering as an integral part of the IPL viewing experience.
7.
New Campaigns
Source: Campaign India |
Date: 2025-11-01
Hero MotoCorp appoints Ishaan Khatter as ambassador and launches a music-led campaign targeting young riders with a focus on energy and self-expression.
8.
Mirinda launches ‘Smile Please’ platform, new brand identity
Source: News Desk Team |
Date: 2026-04-28
A new Samsung digital film leverages relatable insights around screen privacy, featuring Harleen Deol and executed by OpraahFx with Cheil India.
9.
GSK Singapore launches ‘WAIT FOR WHAT?’ campaign
Source: News Desk Team |
Date: 2026-04-28
Sujata Appliances shifts towards emotional storytelling with a bridal-themed campaign positioning its mixer grinder as a constant across life transitions.
10.
Safal launches new coconut water campaign with Tara Sutaria
Source: News Desk Team |
Date: 2026-04-28
Beardo returns with a narrative-led film positioning its Godfather fragrance as a symbol of authority, power and cinematic masculinity.
11.
Chupps Footwear launches ‘sleeping feet’ film
Source: News Desk Team |
Date: 2026-04-28
Havas Media India creates an interactive print execution for Instamart and Go Zero, blending physical media with real-time brand interaction.
12.
Vadilal taps into Gen Z’s love for experimentation with new flavours in latest campaign › Mediabrief
Source: The News Desk |
Date: 2026-04-28
Powermax launches a fitness campaign with Shivam Dube, positioning its home gym equipment as tools for elite-level training at home.
13.
Kajaria Ceramics’ Ranveer Singh-Rashmika Mandanna film
Source: News Desk Team |
Date: 2026-04-28
Kotak811 partners with Schbang to position its metal debit card as a premium lifestyle product through a phased, multi-platform campaign.
14.
Hyphen launches ‘SPF Police’ campaign featuring Kriti Sanon
Source: News Desk Team |
Date: 2026-04-27
Birla Opus Paints launches a new campaign using humour and peer validation to demonstrate product performance and build consumer trust.
15.
JK Maxx Paints rolls out campaign with Akshay Kumar
Source: News Desk Team |
Date: 2026-04-27
The Ad Club appoints senior creative and marketing leaders as jury chairs across key categories for Abby Awards 2026 at Goafest.
16.
ABBY Awards 2026 strengthens jury line-up
Source: The News Desk |
Date: 2026-04-27
adidas Originals introduces its first India co-created sneaker with Ranveer Singh, backed by a campaign blending identity, culture and visual storytelling.
17.
Swiggy partners with Dinesh Karthik for new cricket campaign
Source: News Desk Team |
Date: 2026-04-27
Huace Film & TV partners with Utopai Studios to integrate AI-led cinematic storytelling into long-form content creation and global distribution workflows.
18.
BW Disrupt launched for the start-up space › Mediabrief.com
Source: MediaBriefAdmin |
Date: 2016-01-05
Jindal Stainless launches its first consumer-facing campaign, using music-led storytelling and a trust marker to simplify stainless steel authenticity.
19.
Nike, Tag Heuer, Porsche – nervous brands dump Sharapova › Mediabrief.com
Source: Pavan R Chawla |
Date: 2016-03-13
Jockey refreshes its ‘Take It Outside’ campaign with new styles and a wider athleisure focus, aligning with rising demand for versatile apparel.
20.
Mumbai gets ‘CII Young Indians’ chapter › Mediabrief.com
Source: MediaBriefAdmin |
Date: 2016-03-11
Navi UPI extends its ‘Hurrypur’ campaign with a new film using humour and speed-driven storytelling to highlight seamless digital payments.
21.
Advertising
Source: MediaBrief › News about Media, Digital, OTT, Television, Marketing |
Date: 2026-04-29
Creative-tech studio Imagine If formalises its transition into AI-led filmmaking, positioning itself at the intersection of storytelling, technology and scalable content production.
22.
Most popular
Source: mediabrief.com |
Date: 2026-04-30
CP Plus expands its cricket-led marketing strategy with a new TVC, combining sport, storytelling and on-ground engagement to drive brand recall.
23.
AA/WARC records £46.7bn media investment in 2025
Source: Adgully Bureau |
Date: 2026-04-30
The skincare brand builds a chemistry-led narrative through a celebrity partnership to drive regional storytelling and product-focused communication.
24.
From Ariel Share the Load to Scratchy Tunes: BBDO India’s power-packed Cannes Lions 2025 lineup
Source: adgully.com |
Date: 2025-06-04
The fintech brand taps into appraisal season with a culturally relevant activation designed to spark conversation around salary growth and financial behaviour.
25.
TBWA India’s ‘The Inglish Dictionary’ for Air India Express aims for Cannes Lions glory
Source: adgully.com |
Date: 2025-06-04
The fashion brand enters workwear with an AI-led offering supported by a digital-first campaign targeting young professionals.
26.
Zydus Wellness’ Glucon-D launches ‘Energy Ka Gola’ campaign
Source: adgully.com |
Date: 2025-06-04
The agri-input company launches a national campaign with a celebrity ambassador to deepen farmer engagement and highlight agricultural resilience.
27.
MagickHome Launches Pride Month Campaign: Make Room for Pride
Source: adgully.com |
Date: 2025-06-04
Sheba launches a behaviour-led campaign featuring Sharvari, reframing cat feeding as a consistent ritual to build emotional connection.
28.
Godrej & Bhamla Unite to #BeatPlasticPollution for World Environment Day
Source: adgully.com |
Date: 2025-06-03
Sprite introduces its first flavour innovation in India with a culturally rooted campaign highlighting mint-led refreshment and everyday summer moments.
29.
From period Shame to In-game weddings: DDB Mudra Group’s Cannes Lions 2025 hopefuls
Source: adgully.com |
Date: 2025-06-03
Madhusudan rolls out a new integrated campaign featuring Akshay Kumar, centred on trust-led storytelling and everyday cultural insights.
30.
Policybazaar & Social Panga launch Hard-Hitting Film for World No Tobacco Day
Source: adgully.com |
Date: 2025-06-03
Vanesa expands into derma-care with a new campaign featuring Kareena Kapoor Khan, repositioning underarm care within everyday self-care routines.
31.
Hyundai India launches ‘Listen to Your Dil or the Deals’ Campaign with Pankaj Tripathi
Source: adgully.com |
Date: 2025-06-03
Sun Pharma’s ‘Heart ke Liye 8’ campaign gains traction with strong digital viewership, highlighting preventive heart health through accessible messaging.
32.
Rediffusion & Raids create Danone’s fully AI film for Protinex
Source: adgully.com |
Date: 2025-06-03
Birla Opus Paints expands its IPL presence with a multilingual campaign featuring leading cricketers and product-led storytelling across formats.
33.
Fundamental’s
Source: adgully.com |
Date: 2025-06-03
The skincare brand’s campaign connects emotional parenting milestones with scientific skin development to reinforce its infant care positioning.
34.
Crunchyroll’s new campaign brings anime home with Rashmika & Tiger
Source: adgully.com |
Date: 2025-06-03
The film academy positions itself as a mentorship-led creative platform aligned with evolving storytelling formats and industry demands.
35.
No fuss, Just Whiskas: Sanya Malhotra stars in new cat food campaign
Source: adgully.com |
Date: 2025-06-03
The Ad Club appoints senior creative leaders across categories, reinforcing jury expertise ahead of Goafest 2026.
36.
Mouth Freshener category dominates advertising in IPL 18; ad volumes up 0.4% after 70 matches
Source: adgully.com |
Date: 2025-06-02
The ice cream brand uses emotional storytelling and a cricket-led narrative to spotlight product innovation centred on indulgence and generosity.
37.
Happydent “Chamking gum: Chamka muskaan, jagmag jahaan” brings a fresh cinematic twist to its iconic
Source: adgully.com |
Date: 2025-06-02
The global campaign connects fan journeys with product reliability, using storytelling to position the brand within the cultural scale of the tournament.
38.
Rusan Pharma’s 2baconil launches anthem-led “2baconil Kar, Zindagi Fulfil Kar” campaign
Source: adgully.com |
Date: 2025-06-02
The financial services brand uses cultural storytelling to position business loans as enablers of entrepreneurial growth across India.
39.
Studio K110 fires up ONE Asia 2025 call for entries with spicy
Source: adgully.com |
Date: 2025-06-02
The QSR brand uses experiential validation and influencer-led storytelling to turn a product claim into a scalable content narrative.
40.
Flipkart kicks Off EOSS with star-studded influencer campaign & new tvc
Source: adgully.com |
Date: 2025-05-31
The test prep brand rolls out a large-scale campaign combining mass media and on-ground activations to drive engagement across urban and emerging markets.
41.
Judy John’s leadership at Edelman recognized with LIA Creativity in PR Jury Presidency
Source: adgully.com |
Date: 2025-05-31
The campaign underscores reliability and flexibility in TV viewing through relatable storytelling and a multi-platform rollout strategy.
42.
Nykaa’s ₹958 cr advertising blitz pays off: Brand deepens engagement, Drives profitability in FY25
Source: adgully.com |
Date: 2025-05-31
The brand leverages AI-led storytelling and pop culture nostalgia to reintroduce a product format tailored for on-the-go consumption.
43.
This Week in Advertising: Top Campaigns, Creative Moves & Brand Buzz
Source: adgully.com |
Date: 2025-05-31
The platform strengthens its short-form content play by adding new storytelling formats to drive engagement among digital-first audiences.
44.
This Week in Advertising: Top Campaigns, Creative Moves & Brand Buzz
Source: adgully.com |
Date: 2025-05-31
The Group aligns brand, strategy and growth ambitions with a refreshed identity aimed at building coherence across its diversified portfolio.
45.
Narayana Health launches ‘One Number’ Campaign for Emergency Care
Source: adgully.com |
Date: 2025-05-31
The brand deploys an experiential outdoor installation to dramatise its cooling proposition and drive engagement during peak summer advertising clutter.
46.
IndiaMART’s
Source: adgully.com |
Date: 2025-05-30
The solar brand uses cricket-led storytelling to position clean energy as a performance driver for India’s next generation of growth.
47.
Narayana Health Launches ‘One Number’ Campaign for Swift Emergency Care
Source: adgully.com |
Date: 2025-05-30
The campaign marks Catch’s entry into salt category advertising with a product-led narrative aimed at driving awareness across mass platforms.
48.
Mother Dairy launches new flavoured milk campaign featuring Tamannaah Bhatia
Source: BE Staff |
Date: 2026-04-30
A gaming-inspired digital push repositions a brand mascot as a cultural storytelling asset to drive engagement across diverse audiences.
49.
Omnicom beats quarterly revenue estimates on resilient ad spending
Source: Reuters |
Date: 2026-04-29
The brands collaborate on a mobile-first campaign platform to engage Gen Z audiences through on-ground experiences and culturally relevant food pairings.
50.
Klook India announces summer travel campaign featuring Farah Khan
Source: BE Staff |
Date: 2026-04-29
The FMCG brand introduces a campaign-led product launch to strengthen its position in the high-protein, clean-label nutrition segment.
52.
How to Survive a PR Crisis
Source: guest author |
Date: 2026-04-29
Summary not available.
53.
‘Measurement in Influencer Marketing is Broken’
Source: guest author |
Date: 2026-04-29
Summary not available.
54.
Vadilal targets urban youth with premium flavor pivot
Source: BE Staff |
Date: 2026-04-28
Summary not available.
55.
Hero MotoCorp signs Ishaan Khatter as brand ambassador for Hero Xoom
Source: www.ETBrandEquity.com |
Date: 2026-04-28
Summary not available.
56.
UK’s Mirriad Advertising to place units into administration after funding fails
Source: Reuters |
Date: 2026-04-28
Summary not available.
57.
Virat Kohli to be the face for Oakley Meta performance AI Glasses
Source: BE Staff |
Date: 2026-04-28
Summary not available.
58.
Budweiser Partners with Football Icons Erling Haaland and Jürgen Klopp to Launch New Campaign
Source: BE Staff |
Date: 2026-04-28
Summary not available.
59.
Safal recharges Coconut Water campaign featuring Tara Sutaria
Source: BE Staff |
Date: 2026-04-28
Summary not available.
60.
The Curious Case of the Missing Diet Coke
Source: Banatoshini Chowdhury |
Date: 2026-04-28
Summary not available.
61.
Why Icelandair’s Joke Job Posting is Genius Marketing
Source: Ananya Sodhani |
Date: 2026-04-28
Summary not available.
62.
Crystal Crop Protection appoints Akshay Kumar as brand ambassador
Source: BE Staff |
Date: 2026-04-27
Summary not available.
63.
Good Monk champions preventive health for the elderly with Arshdeep Singh in new campaign
Source: BE Staff |
Date: 2026-04-27
Summary not available.
64.
Ads on Metro pillars boost civic coffers, rake in over ₹3cr revenue
Source: Prasad Kulkarni |
Date: 2026-04-27
Summary not available.
65.
OTT and the Déjà Vu of Disruption
Source: Bhanu Garg |
Date: 2026-04-27
Summary not available.
66.
Britannia Tiger Krunch builds awareness around bullying in new campaign
Source: BE Staff |
Date: 2026-04-25
Summary not available.
67.
HDFC Life teams up with KKR to drive financial awareness in new campaign
Source: BE Staff |
Date: 2026-04-25
Summary not available.
68.
Did Nike’s ‘Walkers Tolerated’ Sign Backfire? Competitors Seize the Moment
Source: Ananya Sodhani |
Date: 2026-04-25
Summary not available.
69.
Citizen groups oppose Maharashtra’s new coastal advertising policy
Source: Chaitanya Marpakwar |
Date: 2026-04-25
Summary not available.
70.
OpenAI’s new India campaign puts regional languages and everyday life at the center
Source: www.ETBrandEquity.com |
Date: 2025-12-08
Summary not available.
71.
Alpenliebe transforms bitter moments into sweet connection in their new campaign
Source: www.ETBrandEquity.com |
Date: 2025-12-06
Summary not available.
72.
Rajya Sabha members seek ban on ‘misleading’ advertisements on tobacco products
Source: www.ETBrandEquity.com |
Date: 2025-12-06
Summary not available.