Today’s Top Outdoor & DOOH Campaign Updates
1.
Budweiser launches ‘Let it Pour’ World Cup platform
Source: Campaign India Team |
Date: 2026-04-29
Budweiser unveils a global FIFA World Cup 2026 campaign, combining celebrity ambassadors, fan experiences and multi-market activations including India.
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2.
Havas Media turns print into fridge-led experience
Source: Campaign India Team |
Date: 2026-04-28
by Campaign India Team [/author/campaign-india-team-1] | 29/04/2026
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3.
Imagine If launches AI-powered storytelling studio
Source: Campaign India Team |
Date: 2026-04-28
Budweiser has introduced its global ‘Let it Pour’ platform for the FIFA World Cup 2026, activating across more than 40 countries including India. As the Official Beer Sponsor, the brand is extending its long-standing association with the tournament through a multi-channel campaign featuring Erling Haaland and Jürgen Klopp.
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4.
CP Plus taps Punjab Kings for sport-led TVC
Source: Campaign India Team |
Date: 2026-04-28
Developed in partnership with Grey Global, the platform centres on a global film supported by television, social and out-of-home executions. The campaign builds on Budweiser’s four-decade association with the tournament, positioning the brand at the centre of football-driven cultural moments and fan celebrations.
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5.
MobiKwik launches #EverythingIsFair campaign with Rajasthan Royals
Source: Campaign India Team |
Date: 2026-04-05
Richard Oppy, global president, premium company at AB InBev, said, “For over four decades, Budweiser has been part of the celebrations that define the FIFA World Cup, be it on the pitch, in bars, or wherever fans come together. ‘Let It Pour’ is our invitation to consumers to fully embrace those moments. Alongside Erling Haaland and Jürgen Klopp, we’re able to bring that energy to life in a way that connects with consumers across the globe.”
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6.
Vi Movies & TV enters microdrama space
Source: Campaign India Team |
Date: 2026-04-05
The campaign positions Haaland, who is set to make his FIFA World Cup debut in 2026, as a central figure representing the next generation of football talent. His participation aligns with the campaign’s theme of anticipation and emotional release tied to the global event. “In my first FIFA World Cup, I’ll be leaving everything on the pitch, so Budweiser’s ‘Let It Pour’ campaign really hits home because it reflects exactly how I feel heading into the tournament,” said Haaland. “I’ve dreamed of representing my country on this stage my entire life, and now that it’s here, it’s an incredible honor. What makes it even more special is knowing fans around the world will be experiencing those same moments alongside us – sharing in the energy, the emotion, and letting it all pour out in a way that makes the FIFA World Cup unforgettable.”
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7.
Amazon revives Aur Dikhao with integrated WPP push
Source: Campaign India Team |
Date: 2026-04-05
Klopp’s involvement adds a complementary perspective, amplifying the emotional intensity associated with the tournament. “The FIFA World Cup inspires optimism and unmatched passion for every person watching, and to share that with fans around the world is truly remarkable,” Klopp said. “I’ve lived it, so partnering with Budweiser and being part of the ‘Let it Pour’ campaign is about capturing that feeling of when fans come together, share the moment, and celebrate what makes football so special.”
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8.
Chupa Chups licensing expands in India via BWO
Source: Campaign India Team |
Date: 2026-02-05
In India, the campaign will be led through Budweiser 0.0, reflecting both regulatory considerations and evolving consumer preferences. The brand plans to deliver immersive, community-led experiences aligned with the growing football fan base in the market. Vineet Sharma, vice president – marketing and trade marketing, AB InBev India, said, “Budweiser has played a defining role in how fans experience the FIFA World Cup™ for the last 40 years, and in 2026 we’re bringing that same energy to a new generation of fans in India. Football fandom here is evolving fast; it’s younger, more expressive, and deeply connected to global culture. ‘Let It Pour’ is about giving fans a way to show up fully and celebrate every moment together, in a way that feels authentic to them.”
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9.
BLS International launches visa awareness education campaign
Source: Campaign India Team |
Date: 2026-02-05
As part of the broader platform, Budweiser is introducing The Bud Fan Store, offering limited-edition merchandise tied to the tournament. Additionally, the brand is launching Bud FC, a global experiential initiative in partnership with WINK. This platform will host fan events and festival-style activations across markets, designed to replicate the energy of stadium experiences.
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10.
Mother Dairy reframes flavoured milk as pause moment
Source: Campaign India Team |
Date: 2026-02-05
The campaign film features appearances from Haaland, Klopp and Alfie Haaland, alongside other cultural figures. Set to “Feelin’ Alright” by Joe Cocker, the creative captures the emotional intensity of football fandom, portraying how the sport transforms everyday spaces into shared celebrations over the course of the tournament.
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11.
Times Music acquires Catrack for Punjabi catalogue expansion
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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12.
Myntra Beauty simplifies discovery with Alia Bhatt campaign
Source: Campaign India Team |
Date: 2026-02-05
‘Let it Pour’ reflects a large-scale integrated approach that combines celebrity endorsements, experiential platforms and merchandise-led engagement. By anchoring the campaign in emotional storytelling and global cultural relevance, Budweiser aims to reinforce its association with football while driving participation across diverse markets.
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13.
Adobe completes Semrush acquisition for CX expansion
Source: Campaign India Team |
Date: 2026-02-05
LATEST NEWS
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14.
OptimizeGEO launches AI visibility tracker for IPL
Source: Campaign India Team |
Date: 2026-02-05
THE WORK
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15.
BodyLovin’ taps Baba Sehgal for summer anthem
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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16.
Surya Roshni scales campaign through cross-screen strategy
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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17.
Goibibo blends comedy and deals in new films
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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18.
Flipkart doubles down on ‘sale on sale’ campaign
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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19.
Glitchez taps Gen Z culture with humour-led film
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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20.
Chandrika enters premium segment with Soundarya range
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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21.
Havells launches music IP to nurture grassroots talent
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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22.
Vadilal targets Gen Z with flavour experimentation campaign
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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23.
Chupps reframes comfort with ‘sleeping feet’ film
Source: Campaign India Team |
Date: 2026-02-05
Summary not available.
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24.
Hero Xoom campaign rides youth appeal with Ishaan Khatter
Source: Campaign India Team |
Date: 2026-01-01
Summary not available.
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25.
Hokum India release date announced by PVRINOX Pictures
Source: MBDesk1 |
Date: 2026-04-06
Summary not available.
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26.
Tips Films Expands into Film Distribution
Source: The News Desk |
Date: 2026-04-04
Summary not available.
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27.
You, Me and Tuscany India release date
Source: mbdesk2 |
Date: 2026-04-02
Summary not available.
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28.
Exclusive | From reach to recall: How Dhurandhar 2 is redefining in-theatre advertising › Mediabrief
Source: The News Desk |
Date: 2026-03-27
Summary not available.
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29.
Bharatmata Cinema reopens in Mumbai
Source: MBDesk1 |
Date: 2026-03-25
Summary not available.
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30.
Karan Taurani on why Dhurandhar 2 could break records
Source: The News Desk |
Date: 2026-03-17
Summary not available.
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31.
UFO signs 70 brands, 400 advertisers ahead of Dhurandhar release
Source: The News Desk |
Date: 2026-03-17
Summary not available.
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32.
Amay Mehrishi’s Abracadabra shines at Berlin Film Festival
Source: The News Desk |
Date: 2026-03-12
Summary not available.
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33.
UFO Cine Media Network’s ‘Biggest Cinema Moment’ campaign
Source: The News Desk |
Date: 2026-02-19
Summary not available.
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34.
Nike, Tag Heuer, Porsche – nervous brands dump Sharapova › Mediabrief.com
Source: Pavan R Chawla |
Date: 2016-03-13
Summary not available.
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35.
Mumbai gets ‘CII Young Indians’ chapter › Mediabrief.com
Source: MediaBriefAdmin |
Date: 2016-03-11
Summary not available.
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36.
BW Disrupt launched for the start-up space › Mediabrief.com
Source: MediaBriefAdmin |
Date: 2016-01-05
Summary not available.
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